In the landscape of vertical SaaS, few sectors are as ripe for disruption—and as vital to community financial health—as Credit Unions. Clutch, a revolutionary fintech platform backed by Andreessen Horowitz (A16z), is on a mission to turn traditional credit unions into fintech powerhouses.
To lead this charge, Clutch is searching for a Director of Marketing. This is not just a leadership position; it is a foundational role for a strategic “player-coach” who can build a sophisticated Account-Based Marketing (ABM) engine from the ground up.
The Mission: Financial Well-being via Software
Clutch operates with a clear purpose: helping the 130 million Americans who utilize credit unions access affordable lending and seamless digital experiences. By integrating cutting-edge technology with the community-focused ethos of credit unions, Clutch allows these institutions to compete with—and beat—traditional big-bank lenders.
The Director of Marketing will be the primary architect of the systems, data foundations, and operational discipline that will drive this mission forward.
The Strategy: ABM as the Primary Growth Lever
For Clutch, marketing isn’t about shouting into the void; it’s about precision. The Director of Marketing will own the Account-Based Marketing (ABM) strategy, ensuring that Marketing and Sales are locked in tight alignment.
Key Objectives:
- Buying Committee Influence: Developing targeted programs for high-value accounts to influence key decision-makers.
- Full-Engine Ownership: While ABM is the primary lever, this role oversees the entire marketing lifecycle, including demand generation, content marketing, and customer expansion.
- Cross-Functional Synergy: Operating as a bridge between Sales, Product, and Customer Success to ensure a unified Go-To-Market (GTM) motion.
The 3-6-9 Month Roadmap
Clutch has outlined a clear trajectory for success in this role, offering a guided path for the incoming leader:
Phase 1: The Foundation (Months 1–3)
The first 90 days are focused on immersion and auditing. The Director will develop a deep understanding of the customer profile, audit the existing tech stack, and deliver a prioritized roadmap for the department. Key milestones include establishing KPIs and hiring the first wave of key team members.
Phase 2: Execution & Scale (Months 4–6)
By the six-month mark, the Director will have implemented a scalable ABM playbook. They will shift focus toward building a growth marketing engine that drives both top-of-funnel leads and expansion within the existing customer base, utilizing multi-channel campaigns across digital, field marketing, and events.
Phase 3: Optimization (Months 7–9+)
The final phase focuses on mastery and efficiency. This includes refining the event strategy, managing the marketing technology stack for peak performance, and driving measurable improvements in awareness and conversion metrics.
Candidate Profile: The Revenue-Driven Leader
Clutch is looking for a seasoned marketer who balances high-level strategic planning with a willingness to “get their hands dirty” in the execution phase.
- Experience: 7–10+ years in B2B SaaS marketing, ideally within the fintech or vertical SaaS space.
- Skill Set: Direct ownership of revenue outcomes and ABM strategies is essential.
- Tech Savvy: Candidates must be comfortable owning marketing ops, attribution models, and tooling decisions.
- Adaptability: A background in early-stage or “build-from-scratch” environments is highly preferred.
Culture: AI-Forward & Human-Centric
Clutch maintains a unique stance on technology: they love AI. The organization encourages the creative and effective use of AI tools to amplify productivity and innovation.
However, there is a distinct boundary: during the interview process, Clutch values the human element. They seek to understand how the candidate thinks, solves problems, and communicates without the assistance of AI. Once “in the seat,” however, the Director is encouraged to bring on the prompts and leverage AI to its fullest potential.
💡 Guided Advice for Applicants
1. Highlight “Vertical” Success
Clutch is a Vertical SaaS company. In the application, candidates should emphasize their experience in targeting specific, nuanced industries (like Credit Unions or specific financial tiers) rather than general B2B audiences.
2. Quantify ABM Wins
Don’t just mention ABM; prove its impact. Successful applicants will be able to show how their account-based strategies shortened sales cycles or increased average contract value (ACV) in previous roles.
3. Demonstrate “Build” Experience
As a foundational role, Clutch needs to know the candidate has built systems, not just inherited them. Highlighting a time they audited a tech stack or built a marketing-to-sales handoff process from scratch will be a significant advantage.
4. Be Ready to Talk “Human”
Given Clutch’s stance on AI during interviews, candidates should be prepared for deep-dive, conversational problem-solving. Practice explaining complex marketing frameworks clearly and concisely without relying on scripted notes.
Clutch is an Andreessen Horowitz-backed organization dedicated to fundamentally enhancing how credit unions interact with their members. They are an equal-opportunity employer looking for leaders who are ready to build the future of financial services.