For a digital strategist who analyzes every TikTok hook and maps out every newsletter conversion funnel, a unique opportunity has emerged. Marina, a content creator specializing in mindset, motivation, and productivity, is looking for a Social Media Manager to act as a growth partner during a pivotal expansion of her brand.
Marina is currently writing a book and building a community that will serve as the foundation for its eventual launch. This role is not just about posting content; it is about building a highly engaged, loyal audience from the ground up.
The Vision: Strategic Growth & Conversion
The “North Star” for this role goes far beyond vanity metrics. The objective is to maximize reach, deepen community engagement, and drive high-quality traffic to Marina’s newsletter. The Social Media Manager will be responsible for transforming a “pile of notes” from her upcoming book into scroll-stopping, shareable content.
Primary Channels of Influence:
- Instagram: Crafting Reels, carousels, and highly interactive Stories.
- TikTok: Establishing a presence with trend-aware, high-impact short-form video.
- YouTube: Leveraging the massive discovery potential of Shorts.
- The Newsletter: Serving as the ultimate destination for the most engaged followers.
The Profile: A “Top 1%” Social Media Strategist
Marina is looking for an individual who possesses five specific traits:
- Social Media Obsession: Someone who understands the “levers” of content and knows how to engineer shareability and “save-worthy” frameworks.
- Growth Strategy Mindset: An expert who focuses on the funnel, always asking how a post moves a viewer closer to following or subscribing.
- A “Deadlines are Sacred” Mentality: Reliability is the core of success in this role. Commitments must be honored without exception.
- Proactive Communication: A clear, honest communicator who shares testing results and handles feedback without ego.
- Genuine Interest in the Niche: Someone who is excited to immerse themselves in mindset and productivity topics, rather than treating them as generic “self-help.”
Mission & Key Responsibilities
This is a full-funnel role covering everything from ideation to analytics. Responsibilities include:
- Strategy & Ideation: Developing content pillars and recurring series that align with the brand.
- Scripting: Converting book notes into punchy short-form video concepts.
- Visual Design: Creating carousels via Canva or Figma that simplify complex mindset shifts into viral infographics.
- Community Engagement: Monitoring DMs and comments to surface recurring audience struggles and ideas.
- Analytics: Reviewing performance data to make quick, informed decisions on formats and hooks.
Logistics & Commitment
- Location: 100% Remote (Global talent welcome).
- Time Zone: Availability from 8:00 AM – 12:00 PM Pacific Time (PT) for occasional meetings and check-ins.
- Time Commitment: An hourly role starting at approximately 10 hours per week.
- Compensation: Flexible based on experience.
- Incentives: As the brand grows, Marina intends to discuss revenue share or performance-based bonuses tied to list-building milestones.
Why This Project?
This role offers significant autonomy and flexibility. Marina avoids micromanaging, instead trusting her team to execute high-quality work according to agreed-upon deadlines. It is a “ground floor” opportunity to help shape the voice of a brand that will eventually support a book launch and major digital products.
💡 How to Apply (And Stand Out)
Marina is looking for someone who is exceptionally detail-oriented. To prove they have read the full description, applicants are asked to mention their favorite band in their application.
The Process:
- Submit Application: Use the official link provided in the post. (Direct emails or DMs are discouraged).
- Interviews: Scheduled for January for those who are a good fit.
- Paid Trial: The role begins with a one-month paid trial to test creative chemistry and workflow.
This is a chance to play a key role in the direction of a growing creator business while sharpening skills in social strategy, storytelling, and community building.